This was at WOLFEX (world food expo) that was being held at SMX CONVENTION CENTER
I did a post on my other blog about it. see HERE
The launch was scheduled at 2pm and I arrived early so I can get to walk around and take pictures of the various booths. (there were tons) and can I say, the food was oh, so tempting!
The actual launch was delayed and we finally were able to go int about 2:30pm. My friend Lorraine was the host and we got to take some souvenir photos.
IDEAL is actually tauted as a NO CALORIE sweetener. One thing I noticed is that they have a BROWN sugar variety and a CONFECTIONARY sugar one. (hmmm!!!!)
This concept actually was very interesting since I DO bake a lot and would love to have a no sugar alternative for my frostings and cookies.
Durting the launch, they actually had PENK CHENG (the famous cake baker) talk about how she used the product, making blueberry streusel, teriyaki chicken and a mint orange tea. One of the other concerns about the product is how ARTIFICIAL was it?? --- the answer? - it is actually made from 99% plant sugars called XYLITOL. This was good to hear since we would like most of the thing we put into our body to be as natural as you can get.
Safe for pregnant women and children too! (this is getting better and better!)
Pretty hyped up about the product by the end of the launch and I was willing to spend some serious MOOLAH to buy the big bags of it to test at home....
Going to the booth, I was informed the product was NOT YET available and the stocks would be arriving (sometime) soon. ( wah wah wah.....)
To tell you the truth? It was a BIG letdown. My opinion so far? The company (re)launched it too soon. In launching, you should be ready for people to test it, buy it (I have YET to see it in stores)....
The company itself answered most of the questions of the audience who attended. But the proof of the pudding is in the eating right? or should I say, the baking... and I have yet to get my hands on the most prized one that I want to try... the confectionary variety!!!!
OH WELL, I still have my SPLENDA!